BLOG PROJECT 2 - The Algorithm Made Me Do It: How TikTok is Rewiring Our Attention Spans
Introduction Advertising and marketing have become an integral part of our daily lives, and with the entry of social media, these tools have seen a drastic change. One such site that is an ideal example of this change is TikTok. In recent times, TikTok has been promoting its advertising tools to brands by highlighting how its algorithm can reach users with precision. The campaign also illustrates how TikTok's personalized, algorithm-driven For You Page (FYP) has transformed the dynamics of how we engage with content so advertisers can reach their users naturally natively. The campaign, in itself, does not only market TikTok as an ad platform but illustrates how TikTok takes advantage of our attention and shapes our media behaviors. Description A recent advert campaign that caught my attention is TikTok promoting its advertising tools, leveraging the platform's effective algorithm to let companies reach prospective customers. In one of TikTok's recent campaigns, the platform...